The Sword & Shield Magazine is a family-oriented, subscriber-based magazine with 15,600 active-duty and retired police officers who ride motorcycles after work. Traveling, accommodations, and anything law enforcement-related are of special interest to the subscribers. Subscribers travel by motorcycle in large groups, typically to many events throughout the year, and they have disposable income to enjoy after work or in retirement. Subscribers are located in all 50 states of the US, Canada, Puerto Rico, Europe, New Zealand, Australia, Italy, UK, and Ireland for a wide advertising coverage area.